Technology evolves on daily whether you have a big corporate website or a blog for your personal brand, to stay competitive, your site needs to keep up with the times in terms of both looks and functionality.
The importance of keeping a website up to date is this: With the majority of people spending more and more time online, regular updates that are well executed can help your business grow and lift it to the top; a lack of updates, consequently, can bring you down.
Here are some of the reasons why you need to keep an updated website
Reason #1: Upgrade technology html5, php7, spa, react, angular etc
Internet technology is a rapidly developing and constantly changing field. The goal of any new tech stack is to make websites better: faster, simpler, lighter, more secure. And if you adopt these new technologies — at least those relevant to your business — you’ll always provide your users with the best possible service and user experience, earning a good reputation and good profits.
Reason #2: Rebranding example starbuck,
It might seem obvious, but we feel compelled to point out that even if you make only minimal changes to your brand, it’s worth revisiting your website and tailoring it to reflect them. This will help you, among other things, to attract your visitors’ attention to these changes.
This is even more important when you’re introducing changes to your business strategy. Your website is the face of your brand and the first thing potential customers will notice about you. It’s vital for this face to always be in sync with your business.
Reason #3: Follow design trends
Design trends change often, and while there’s an appeal to appearing old-school in some niches, plain old isn’t the same as old-school or retro. If you don’t keep your eye on design trends, you’ll start losing customers in no time. Or you’ll stop attracting new ones, which, depending on your business, can be even worse.
Design trends aren’t only about color themes and shapes. Although global preferences change in these directions as well, website design is about so much more. For example, in recent years, we’ve been moving towards uncluttering our lives, and that’s been reflected in web design: Cleaner and more straightforward websites are all the rage. Also, motion UI is gaining more and more followers. Following these trends requires a careful and smart approach so that you don’t overdo it. When done right, an up-to-date website design can get you new customers.
Reason #4: Improve website speed
One of the main problems in our everyday lives is that we don’t have enough time to do everything. No one will hang out on a website that takes too long to load. In fact, slow loading speed is the number one reason for a high bounce rate.
A number of things affect website loading speed. One of them is, of course, the way the site is made. If you check out the latest trends in web development technology, you’ll see that a great number of them are aimed at making pages load faster. Applying new technologies can lower your website’s bounce rate and improve your Google ranking.
But technology isn’t the only thing that can make your website slow. Old themes are one of the main causes of slow websites. Other causes include cluttered UIs, and heavy image and video files.
Reason #5: Ensure data safety
It’s all about data safety today. Users’ personal and financial information is often digitalized and stored on website servers. For example, your medical history is likely stored on the servers of your healthcare provider.
Outdated security measures will cave under modern hacking attacks, and at times, even a year-old technology can be outdated. A hacked server can be used for spam. Moreover, all the user data contained on it will be compromised and can even be stolen if you don’t keep up with the newest means of data protection. Your content management system (CMS) must be updated regularly, and if your website uses custom-built security, see that it’s compliant with the latest standards.
In summary, the benefits of updating your website’s design, code, and SEO are huge. Regularly updated quality content can bring you to the top of organic search rankings, and a modern look shows your customers you’re keeping up with the times. Using the latest technology keeps your website safe and earns trust among users and search engines alike.
So how often should you redesign your website? Experts say that 2 to 3 years is the maximum lifetime for a website design-wise. Longer than that and it faces the danger of falling into oblivion. Using new technologies can bring many benefits to your website and your business, help you attract new customers, and eventually increase your profits.